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"Getting Personal in the Last Mile and Beyond to Win Over Millennials and Gen Z"

Understanding the latest consumer and market trends is key to building workable and affordable strategies for personalisation and customer-centric marketing in the delivery and post-purchase phases.

Understanding the latest consumer and market trends is key to building workable and affordable strategies for personalisation and customer-centric marketing in the delivery and post-purchase phases.

This is particularly true for the younger generations - Millennials and Gen Z - because their behaviours break the once predictable evolution of their elders, and because these cohorts are the strongest influencers on emerging shopping habits. 

This report uses original consumer research to demonstrate that retailers and brands should urgently revisit their personalisation strategies and consider accelerating adoption of new techniques and software.

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