Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Are You Falling Behind In Your Social Media Responses?

Request Your Free eBook Now:

"Are You Falling Behind In Your Social Media Responses?"

Scale to Meet Your Growing Audience

When Facebook started ads, they still were the number #2 social networking site behind Myspace. Twitter was just over one year old and the iPhone was brand new—there wasn’t even an app store yet.

Today, brands have a plethora of social options to engage audiences. Beyond standbys like Facebook and Twitter, audiences spend their time in places like LinkedIn, Pinterest, Google+, Tumblr, Instagram, Youtube, Vine, and Snapchat. And messaging is only a small facet of what these channels o er consumers. These are places to share, collect, curate, and create content.

These new channels aren’t just variations on a theme, they can be altogether distinct anthropological ecosystems, with di erent vernacular, customs, and memes. Providing an engaging offering on Pinterest requires a talent for curation, an eye for trends, and keen sense of knowing exactly who your audience is. Good content on Twitter demands an understanding of cadence whereas Tum- blr relies more on memes and community. Producing a compelling six-second video on Vine requires creators to have a sense of storytelling and wit. These are all things that go beyond a Facebook status update. 


Offered Free by: ICUC
See All Resources from: ICUC

Recommended for Professionals Like You: