Research Library

This eBook sample will help you build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaign.

From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

• Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
• Shows you how to spark actions, reactions, or interactions--and make things happen
• Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
• Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Offered Free by: Wiley
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