A survey from impact.com reveals how publishers are cashing in on the partnership economy.
In 2020, over 2 billion people bought goods or services online, spending $4.2 trillion in the process. The COVID-19 pandemic certainly helped spur the 25% increase in digital commerce over the course of the year, but this profound change in the way people shop may very well be permanent. The explosion in digital commerce has coincided with a huge demand for reliable intelligence about the online marketplace. Consumers are displaying a voracious appetite for trustworthy information and insights. As a result, digital publishers are feeling the need to scale up commerce content programs.
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