Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns
Request Your Free White Paper Now:

"Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns"

Learn about the challenges and best practices that have emerged as global brands strive to create a connected, relevant, localized experience for their customers.

In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the globalization of content distribution and proliferation, as well as how localization has changed content requirements. This confluence of globalization and customer expectation has created a new need to look at how we globalize the entire scope of the customer experience, from the content we produce to the languages in which we present them across a truly worldwide web. To provide an understanding of how industry-leading brands are tracking, mapping and filling the globalization void, the CMO Council partnered with Smartling to conduct a series of executive-level interviews with senior marketers who are unifying experiences and messages across their brand.

Offered Free by: CMO Council
See All Resources from: CMO Council


Recommended for Professionals Like You: