Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Understanding Brand: 3 Perspectives

Request Your Free Article Now:

"Understanding Brand: 3 Perspectives"

When it comes down to it, your Brand can be looked at from three different perspectives.

How closely those three perspectives align with one another is what defines your Brand.

Jeff Gibbard talks about this through the lens of an organization, this exact same principle can be applied to people, including YOU. 

What’s nice is that when you re-frame this conversation to be about a person (such as yourself), it actually helps to paint a more vivid picture of what Brand actually is, versus the watered down version that people typically use to understand Brand.

Here’s how it works…

Offered Free by: Jeff Gibbard
See All Resources from: Jeff Gibbard

Recommended for Professionals Like You: